Beeju is a sibling-inspired brand that strays away from the traditional and exclusive feel of golf. The modern approach is designed to be welcoming and friendly to beginners.

The target audience for Beeju would be Gen Z and anyone who is interested in giving the sport a try. The brand also provides an affordable solution as well.

Many current packaging for golf provide the player with an overwhelming amount of information that beginners may not understand. Beeju provides a welcoming description of what beginners really need. The bright and retro feel of the brand provides new players with an energetic feel.