The daily boba is a single-page newspaper advertisement, featuring playful typography and friendly illustrations. The concept was to design an ad that would fit within a newspaper while standing out from other articles.

The target audience would include younger readers who enjoy bubble tea. This can include students as well as casual newspaper readers who dabble in non-traditional advertisements.

Typically, traditional newspaper ads struggle to capture attention because they hide within text-heavy content. The challenge was to design an ad that held the structure of a newspaper while attracting readers to engage with the page.

Bubbly tea, often known for its friendly and “bubbly” appearance, Boba was a perfect candidate to contrast the typical layout of a newspaper. The layout contains the traditional columns, but adds flair with oversized graphics. The light tones of pink and purple were a reference to boba tea, while the bear serves as an inviting mascot.