Designed a series of three wine labels, focusing on targeting different consumer groups within the wine market. Each label emphasizes how illustration and materials can influence behavior.

The target audience was divided into three categories. Those aged 50+ who prefer premium looking wines, adults 30-21 who enjoy moderate priced wines, and 21+ who are drawn to more illustrative and playful designs.

The focus was to develop three unique labels that would reflect these audiences. The premium label follows an elegant layout to highlight quality and traditional aesthetic. The contemporary label focuses on approachability while remaining polished. The final label is more expressive and illustrative, using bright colors to appeal to a younger audience looking for a more affordable wine options.